Showing posts with label James P. Mercurio Story Analyst. Show all posts
Showing posts with label James P. Mercurio Story Analyst. Show all posts

Tuesday, December 20, 2016

2016 Barter Deals and Discounts

Happy Holidays!

Save 20% on Professional Analysis or Snapshot Service or 10% on coaching or Mentoring. Mentoring clients also get a free copy of my 10-hour DVD set Complete Screenwriting: From A to Z to A-list. Sign up this month and use the services anytime in the new year.

UPDATE: Get in touch with me before January 2 and you can extend the discount for a week.

Here are some reasons to take advantage of this time-sensitive offer:
  • If you sign up this month, you may be able to take a deduction on this year’s taxes.
  • You can save money now AND later. When my book comes out next year, I will be raising my personal consulting rates and offering services for beginners through a couple of my associates. However, my current clients will have my current prices fixed for them for at least six months after any changes to my prices.
  • If you want to change the life of a write in your life, purchase a gift certificate for my Coaching or Mentoring services. Don't compare Mentoring to notes. Instead compare it to a semester at film school or a yearlong certificate program. With Mentoring and either my Complete Screenwriting DVD set or a seat in an up and coming class, writers receive up to 100 hours of close attention with more than half-of-it being one-on-one.
  • If you want to give loved ones or family members a little hint about your Holiday Wish-List, send them here. Let them know if you're interested in the DVD Set or Story Analysis Services. We can set up a gift certificate.
REGIFTING CAN CHANGE YOUR LIFE

I like being creative in my dealmaking… especially this time of year when it might allow you or someone you care about to get feedback that could really impact a script or career. PayPal invoices allow you to pay for your services with any credit or debit card. We can also work out payment plan. And of course…

My yearly barter needs list that can be all or part of a deal:

LOW END

Gift cards for Best Buy, Barnes and Noble, Amazon, Zingermann's (And Canters, Katz’s, Juniors and Jerrys, I guess, too), Lowes/Home Depot (300 max...let's not create too much more work), Chipotle, Kohls, Apple Store (could turn to middle end), Verizon, Mortons, Ruth’s Chris, PetSmart.

MIDDLE END

Gift card for Guitar Center. Frequent Flyer Miles, used Mac Laptop (mostly for Web and Word) for my assistant, Web Design which also includes things like SEO, marketing, etc.

HIGH END

Flight vouchers, time shares, divorce/family attorney services in New York for family member, used car on East Coast for lifelong friend in need. Places to stay while visiting Paris or Italy.

Save $100 on DVD set until January 10

 Use Discount code 2016 and save $100 on the 6-disc set, Complete Screenwriting.
THE TRAILER
"Complete Screenwriting is more information-dense than anything ever recorded. It's so head-and-shoulders above what anyone else is teaching that It'll take a while for it to sink into most people's heads. That's actually my favorite thing about what you teach. It takes re-reading or re-watching a few times for such big concepts to integrate into your screenwriting consciousness. It's like learning algebra for the first time." - Devin M

Email me to make a deal or ask any questions!
.

Thursday, October 4, 2012

THE WORST SET OF NOTES EVER

I sometimes tell a story involving Paddy Chayefsky to my students and clients. I don’t remember where I heard it and have not one shred of evidence that the incident ever took place. Why do I continue to tell it? Because even if it never happened, it’s still true.


It goes something like this…

Chayefsky was in a meeting with a young development exec who was giving him notes on his script. He raised a concern with something near the end, on, say, page 83 and Chayefsky, as the yarn unwinds, listened, nodded and agreed. Chayefsky assured him that he knew how to fix it. 

For me, what follows is a curious ellipsis. Maybe Chayefsky was being helpful in explaining himself. Maybe the exec had to flex his power and pushed for the solution. Maybe Chayefsky was actively getting under the “kid’s” skin. I am not sure what motivates the next action but somehow or another…

The legendary playwright/screenwriter proceeds to describe his plan for fixing the ending: he will rewrite page 23. The “suit” interrupts and reminds him that the issue was page 83. Chayefsky nods and confirms that he will take care of it… by tweaking page 23. The “Who’s on first?” sort of confusion continues and then you can assume your own “shaggy dog” ending.

The moral of the story could be a vague lesson about the absurdity of the development process. It could be the irony of a young kid telling an old school master how to do his job. To me, it illustrates that the identification and description of a problem often have nothing to do with how to solve it. And the two skills – to identify a story or craft problem and to be able to lead writer to a solution -- may be unrelated. This might seem like a trivial observation but the stakes are huge.

A client recently shared notes he received from a coverage service. The reader had some sense of the script problems and pointed them out. That’s their job, right?  I probably agreed with 80% or so of the 200ish comments. However, this set of notes may have been the worst I have ever seen.

If the reader wasn’t an idiot or wrong, what made the notes so bad?


First of all, the tone of the criticism pushed it over the edge for me. Mistaken for tough love, comments similar to “Pretty much all of the dialogue is unusable or unacceptable,” are merely insulting and discouraging. Beyond the nastiness, I also hated the way the reader, ironically, gave the writer his money’s worth by achieving some predetermined and bloated page count.

A valid comment like “Your dialogue is on the nose” would be supported with dozens of examples from the script. How exactly does a writer use this information to improve their script? If ten out of ten lines in a scene are “on the nose,” usually the solution isn’t beating your head against a wall and asking yourself this series of finely-tuned questions:

How do I take this line off the nose?
How do I take this line off the nose?
And this one?
And this one?

If this were a magical formula to better dialogue, my scene writing book would be done now and I would have trademarked this killer paradigm.

Let’s consider a typical list of problems with an amateur’s script:

- Dialogue is on-the-nose
- Scenes have too little conflict
- Turning points are wishy-washy
- Too much exposition
- Character goals are confusing
- Scenes go on too long
- Too much talk and small talk
- Theme is unclear
- Too many extraneous characters
- Characters sound similar

This ubiquitous summary in coverage is acceptable as long as each “topic” isn’t used to create a litany of redundant examples. The “laundry list” approach overwhelms writers and can kill their creative process and enthusiasm. These stakes can be brutal. I know writers who have abandoned a script for years or forever based on one person's opinion. The effectiveness of notes shouldn’t be measured by page count but rather by how well they lead a writer to workable solutions.

There is an old adage -- Don’t look where you fell, look where you slipped -- that can give us a fresh perspective. Almost every single instance of these 10 flaws in the script is a symptom of the exact same thing. Instead of having a 200-point checklist sitting next to your script, you simply have to ask a question or two and commit to an answer. A writer could throw away the 15 pages of notes and then jump into a rewrite that adheres to a principle or two and all but maybe a few of the 200 comments would be taken care of.

For the sake of surprise and audience retention, I will name the principle, expand it and extract a few user-friendly corollaries in the next issue of Craft & Career. However, we will continue to explore a simple and effective approach to the rewrite/development process which follows this mystery principle.

THE REWRITE

Let’s look at a way to approach the rewrite.

We would look at the protagonist’s introduction and simply ask, “What is their essence?” What is the one dilemma that sums them up? We can’t do anything else in the rewrite until we nail this. Often, characters in early drafts have vague set ups. No big deal. It goes with the territory. But our goal is to find the perfect scene: one that NAILS the character. Basically, if there is anything in the character’s first scene that isn’t special, that isn’t unique to him or her, it gets cut.  

What does this perfect scene, moment or line look like? The opening “fake suicide” sequence in Harold and Maude which is capped off when Harold’s mother asks him to be more “vivacious.” In an early scene in Dead Poets Society, Neal appeases his strict father (my buddy Kurtwood Smith from Hard Scrambled) who is forcing him to cut down on extra-curricular activities with a throwaway line that works on the surface and at the deepest level: “You know me, always taking on too much.” (Remember, he is the one who ultimately kills himself.) And do you remember what the mother in the opening of Superbad teases Seth about? If you consider the character, there is only one possible answer.

A hands-on technique to find the perfect line or action for your opening scene is to mine later scenes. Three pages in to your first draft, you don’t have a complete understanding of the character but by page 40, you might. Search scenes 3, 4 and 5 for a great action or line and “ask your character” if he or she is ready to say it earlier, like in scene 1.


In Coaching, my client and I will wrestle with the introduction to the protagonist and make sure we nail the character with ridiculous specificity. The goal is to figure out the essence of the character theoretically and to find a situation and visuals that express it in concrete terms. Besides raising the writer’s expectations for character introductions, the craft exercise makes it easier to find the core of the other characters.  

I can’t go into a fifteen-page discussion of character orchestration and cast design here (I will in New Orleans) but the succinct dilemma of the protagonist clarifies the essence of the supporting characters. They will be variations/foils/permutations/shadows of the protagonist. The different facets of the protagonist define the characteristics of the cast and vice versa.

Once you know your protagonist and other characters better, every scene has better and escalating conflict. You have better insight into what the characters are meant to clash about. The characters come in with stronger perspectives on that ONE THING. No small talk, no getting warmed up.

And like in a well-done time-travel movie, a ripple effect happens…

If you improve a scene, then what follows pales in comparison. You have created the new challenge of escalating the conflict and character in the next scene. The good news is that the energy you channel into earlier scenes gives you a better understanding of the characters, their relationships and perspectives. So half of your work is already done. Making one scene better makes the next scene better and so on and so on. That's why this process lends itself to rewriting chronologically.
 
If you think about how dialogue and conflict work, essentially, your challenge is to have one character get under the other character’s skin. The only way to create personal conflict is to know which buttons to push on a character. That's why this work has to be done before you can improve your dialogue
 
In this old blog, I showed how Heath Ledger as The Joker sniffed out the essence of a minor character and was able to antagonize him effectively. In a way, he may have reverse-engineered his speech to discover the cop's dilemma. But this can mimic your writing. Sometimes one line of good dialogue can lead to a better understanding of character. I never approach notes or writing in the exact same way, but I want to emphasize the importance of understanding how character set up clarifies dialogue and vice versa.

CONCLUSION 

You probably have figured out what the overriding principle is from my discussion but I will go into more depth with it in an upcoming Craft & Career and in my classes. If you are a beginner, here is a concrete tip for your rewrite that you can use now: 

Clarify and strengthen your characters’ goals and their points-of-view in each scene.  

If you are an intermediate or advanced writer and want to go through a process that will improve your script(s) and show you many subtle and advanced craft principles, check out my services.

I joke with some clients that I make them pay upfront because I don’t want to scare them away. I sometimes have my Paddy Chayefsky teaching moment. A writer knows their dialogue needs work and they want to “attack” it. I tell them that most likely the dialogue suffers because of the structure. They take a leap of faith, nod and say, “Okay, let’s work on structure.”  And then I saw, we will… by working on character.

Who's on first?

I don't know.

Third base.

I don’t think I can build a marketing campaign for my story analysis services around this tagline: “We will fix your dialogue by focusing on seemingly unrelated issues.” But I promise to not overwhelm you with a laundry list of criticisms and leave you without a plan to address them.

An awful set of notes can be really discouraging. I hope you haven't received any but if you have, try to extract a couple of overriding ideas and then throw the notes away. If you can’t figure out how to attack the few valid issues, ask others for feedback that focuses solely on those few areas. You can always use me as your story analyst services and we can even dissect the icky feedback. 

No matter what don’t let bad notes get you down. It's easy to make a great script look bad with a few pages of nit-picky notes. And a great set of notes can help you solve a hundred things at once. Don't give up looking for insight into your work but be willing to say"no" to feedback that doesn't work for you.

What’s cool about my coaching and mentoring services is that the process can follow an organic pace. I don’t have to give you 200 notes on lines of dialogue that won’t even be in the next draft. We can discuss areas in which you want to improve and we can look at the big-picture for your rewrite and then get closer to the nitty-gritty in later drafts.

Sign up for coaching and you can attend my next 3-4 day class or have a 75% discount on the New Orleans Retreat that starts on Monday. Sign up for Mentoring this week and you can join us next week for free.

"My brain grew three sizes in the Champion Lab. Jim is a film savant who analyzes a script from multiple vantage points (writer, director, coach) which results in an avalanche of insight. I'm now coaching with him and his other-worldly abilities are making a huge difference in my work."
--L.H. 2012 PAGE Semi-finalist, 2011 Winner, Just Effin Entertain Me---Sci-Fi






Tuesday, October 11, 2011

Deals for ISA Folks and a New Testimonial! Good till end of Month!

Thanks for checking out my site and blog.  Mention ISA or my Consultant Blast and sign up this month and you can take advantage of one of the deals below.  And check out the testimonial from one of my most recent clients.

FOR COACHING AND MENTORING CLIENTS

1) Free seat in one of the Champion Labs or Ellen Sandler's TV Lab near the end of the year... probably January.
2) One of the first produced copies of the Screenwriting DVD set I am working on.  4-8 DVDS, 10-20 hours...don't know the exact details yet but the retail value will be $2-400


(If we are starting with a completed script, first round of notes will be in early November and December, respectively for first two sign ups.)


FOR PROFESSIONAL OR COMPREHENSIVE ANALYSES

1) Free copy of Killer Endings or Theme.  (Professional = both)   ($50/$100 value)
2) 10% AFM Discount.  Save me some time...let's do a lunch or coffee meeting at AFM as a way to save 3-4 pages of notes.  You will still get 8-14 pages of notes.

COVERAGES  

I am not going to be able to fit in any more coverages this year, but you can sign up for Champion Development Notes at my site. You will receive approximately four pages of notes for $250 from one of my senior Champion readers.


TESTIMONIAL FOR MY MENTORING/COACHING SERVICE

"After working with Jim for a brief time, the one word that pops into my head is - "WOW!"  I've worked with and spoken to many of the top script consultants in LA, but Jim is truly the BEST OF THE BEST!  

This is how I would like compare Jim to the other top notch script consultants in LA:

The Normal Script Consultant Approach - Find everything wrong with your script, then tell you everything that you MUST take out because it just won't work... period..  Any solutions?  Nope... but you can always work on it more, then pay me for another service. 

Jim's Approach - Find everything that isn't currently working (in a non-criticizing, non-judgmental way) then use creativity, originality, and knowledge to try to find a way to solve the problem and make it work.  If a scene, subplot, etc. just isn't working, Jim will offer a solution.   

Bottom line, Jim evaluates screenplays from an entirely different approach than all the rest.  He's the Master when it comes to character development and using the "Sequences Approach" to properly structure a screenplay.  Jim is also funny and extremely easy to talk to.  My only regret - I wish I would've found Jim 5 years ago when I started screenwriting.  It would've saved me a lot of money and a lot of time."

                                                                               Kevin Lehr

-------------------
Let me know if you have any questions.
Peace,
Jim Mercurio

Saturday, July 23, 2011

Script Coaching Bonuses

Twenty months later, I just finished working on the feature I was directing.  So I have space for a few more clients.  If you want to take two scripts all the way and get a master class in screenwriting during the process, sign up for script coaching.  And there are a few cool extras I can throw in to the next for clients who jump aboard this offer.

Here's my schedule for Coaching:

One to start in August.
One to start with concept/treatment in August or script in September.
Another one to start with concept/treatment in Septmber or script in October.
One to start in October. or later.

For the next four clients, sign up this month for and you will receive one of the following:

1) Free seat in one of the Champion Labs or Ellen Sandler's TV Lab near the end of the year.
2) One of the first produced copies of the Screenwriting DVD set I am working on.  4-8 DVDS, 10-20 hours...don't know the exact details yet but the retail value will be $2-400
3) $100 Discount (toward travel) and $250 credit toward any classess I do.  Am working on a weeklong workshop in Taos.
4) $150 Discount (toward travel), two tickets and invitation to some festivities at one of the upcoming film festivals I will be attending.  Might have to sign NDA from producer.

Also am really open to bartering for Frequent Flyer Miles or Travel Vouchers - Am going to be going to a lot of fests this year.

Check out coaching and let me know if you have any questions.

Peace,
Jim
jim (at sign) jamespmercurio.com

Thursday, April 21, 2011

CREATIVITY IN DEAL MAKING

Cutting to the chase.  The economy sucks.  This business is tough. I just found 3000 hours to direct a movie over the past 18 months for a salary less than I charge for Script Coaching, so I get it.  ;-)

I have been willing to offer payment plans for clients and even accepted a Guitar Center Gift card as barter.  But I still need $500 Gift card for the American Telecaster.  Mostly kidding.

With this idea in mind, I canvassed  parents, step-kids, wife and dog to come up with an official list of acceptable barter.  And, you know what, I don't judge.  Employee discount, Regifting...I am not going to hold that against you.

Gift Cards: Guitar Center ($600ish max), (made deal for Telecaster) Best Buy, National Sporting Goods Chains (sadly, no limit), Barnes and Noble, Amazon, Zingermann's (And Canters, Juniors and Jerrys, I guess, too), Lowes/Home Depot (300 max...let's not create more work), Chipotle (maybe 100 max), Kohls, Airline Travel, Apple Store, Verizon

Other: Frequent Flyer Miles, Airfare vouchers (A dozen or so film festivals on the horizon), Time Shares, Place to Stay in Paris for two (teenager whines about France=Stay with stepmom for two weeks), In London for Four, Steelers Tickets, Eagles Tickets (Shh, don't tell my wife), Pokerstars $$ (when it's legal again, LOL), Planned Travel Situation for Italy for the 'rents

Services: SEO, Final Cut Pro training for a friend, possibly design and am open to other ideas.

From my dog: Petsmart Gift Cards as well as gift cards to Mortons, Ruth's Chris and Cheesecake Factory.

Okay, the last one was from me.

Contact me at your own risk.

Peace,
Jim
The man who says yes to too many things

Saturday, March 26, 2011

Experimental YouTube/Facebook Online Scene Class

Cheap, Fast and Good!

Sign up for my online scene class and you can apply the entire $39.99 toward my Pro or Comp Analysis within 30 days.  Or just take the class.  Send a short scene in by Monday and then watch some Youtube clips and read the feedback whenever you can.

http://archive.constantcontact.com/fs040/1102444973224/archive/1105248988186.html
See the above link for all of the details.

Peace,
Jim

Saturday, January 8, 2011

Friends of Sean Kanan Promotion

Hey,Thanks for checking out the site.  Mention where you saw the promotion and you can have a 10% discount on any of the following services at my site: Coverage, Professional Analysis, Comprehensive Analysis,  Coaching.  The first two who sign up for Coaching will also get a free seat in the next Champion Lab where, schedule permitting, Sean will be reading with us again.

If you are willing to get an audio version of the notes (not coaching) instead, you can have a 15% discount.

Click the "Story Analysis" link to the right or click here. The offer is good till the end of the month.  You can book the deal now and then send me the script when you are ready.

Here is a photo of me and Sean on the set of March. I directed, he produced and was the star, and our high school friend Dean wrote it. And Sean's mother took the photo!
 

Email me with any questions.  Thanks for your support of Sean!

Wednesday, November 3, 2010

FREE CLASS FOR COACHING AND MENTORING CLIENTS

Sign up for Coaching or Mentoring this month and you can come to your choice of classes in Los Angeles next month.

Don't compare the Mentoring service to "a set of notes" -- compare it to like a year in the UCLA Professional Program.  You will have 30-40 hours in class with me, several hours working on your individual scenes and then up to 40 hours of one-on-one time with your script via phone, Skype, email, written notes and in-person.  We will also spend time analyzing similar movies and discussing the market for your work.  This is like a private class spread out over six months or a year.

I know it's a big step, so email me with questions or to set up a quick pressure-free phone call.